This contribution reviews critically the existing entropy measures for probabilistic hesitant fuzzy sets (PHFSs), and demonstrates that these entropy measures fail to effectively distinguish a variety of different PHFSs in some cases. In the sequel, we develop a new axiomatic framework of entropy measures for probabilistic hesitant fuzzy elements (PHFEs) by considering two facets of uncertainty associated with PHFEs which are known as fuzziness and non-specificity. Respect to each kind of uncertainty, a number of formulae are derived to permit flexible selection of PHFE entropy measures. Moreover, based on the proposed PHFE entropy measures, we introduce some entropy-based distance measures which are used in the portion of comparative analysis. Eventually, the proposed PHFE entropy measures and PHFE entropy-based distance measures are applied to decision making in the strategy initiatives where their reliability and effectiveness are verified. Keywords: Probabilistic hesitant fuzzy set, Entropy measure, Multiple criteria decision making.